5.8.2014 – The Chicago Tribune article 5,800 feet, 1,200 feet: The Chicago Sun-Times’ John Kass reported on the launch of the new line of “cannabis liqueurs.”
“The Times’s” headline read, “Chicago’s Liqueur Boom.”
“We have a brand new line that we’re going to start launching,” said Mark Davis, founder and president of Chicago-based Liqueurs & Liqueured Spirits.
“The liqueors are not new.
They’re brand new, and we want to build the brand and the brand has to be consistent.”
Davis says his company has been trying to launch the new lines for several years, but never had a successful launch.
Davis said he wanted to be able to share with the public a new product that could be purchased, as opposed to trying to push a product that he didn’t believe would work.
Davis hopes to launch about 30 new flavors in the next six months, and says the liqueor line is about 10% of his overall business.
“I think it’s going to be great for our community and it’s gonna be great in the business,” Davis said.
“It’s about getting people to go to a store, get their liqueour, and then go out and get a cup of coffee.
It’s about making a change in the culture and about making this a healthier lifestyle for people, so they’re not sick and tired of smoking.”
The Times’s Lissa Rabe wrote that Chicagoans will be able “to enjoy the aroma of a well-crafted liqueored beverage” when the new products are launched.
The new line will be the first in a line of new liqueours, including cannabis liqueures.
“These liqueoured beverages will offer a unique experience,” said the Times’s Kelly Gossett.
“The liquor will be infused with cannabis leaf, and the flavour profile will be influenced by the cannabis strain in question,” the paper added.
“Liquor and cannabis will be used together in the same recipe to create a unique and delicious beverage.”
“We’re excited about this new opportunity to introduce cannabis liques to Chicagoans,” Chicago Mayor Rahm Emanuel said in a statement.
“As a city, we have a long history of embracing the use of cannabis and all forms of cannabis-infused products, from edibles to cookies and candies.
This new initiative will bring Chicagoans the opportunity to experience the flavors of cannabis as well as the taste of the medicine itself.”
The launch is a huge step forward for cannabis liquors, which have been the subject of an unprecedented crackdown by the federal government.
Under the Obama administration, the Justice Department announced that the federal Controlled Substances Act would ban the sale of cannabis, but state and local governments have not yet taken any action.
The crackdown has left some communities with a hard time finding products, and some businesses have been forced to close.
Davis says that the new liquids are a significant step toward getting the products out to consumers.
“Cannabis is a plant that’s been used in medicine for thousands of years, and it has medicinal benefits, so we’re really excited to see this be a part of our culture,” Davis told the Chicago Tribune.
A recent study by the University of California, Berkeley found that consumers are more likely to use cannabis-laced products than those that don’t contain cannabis.
Liquors can be purchased in a variety of forms, including in glass containers, in liquid and oil-based versions.