A brand of Orange Cream liqueurs, known for its signature orange cream and rum flavours, is expected to open in India on July 1.
The liquor will be available at a range of retail outlets across the country.
Its launch comes as the country has faced a shortage of orange liqueures.
The company behind the brand, which has been making its name through its products for years, said the new product would be “an exclusive addition to our portfolio.”
Its brand ambassador, Rajeev Prakash, said it was “an opportunity for us to provide our loyal customers with a new option in the category.”
Orange Cream liquors are popular in the US and the UK, with the US enjoying the highest market share in India with nearly 40% market share.
But the country’s economy is in dire straits and is reeling from the global financial crisis.
The country has seen a series of food riots over the past few years.
Last week, protests broke out in several parts of the country, as food shortages caused by rising inflation forced people to resort to food riots.
India has a relatively small population of around 8 million, but the country accounts for nearly a third of global alcohol consumption.
The country is also home to one of the largest craft beer and spirits industries in the world.