The company has a new “Best BlackBerry Liqueurs in the WORLD” sticker on the packaging.
According to the ad, the new product features “blackberry flavors” in a “totally blackberry, vanilla, and citrus liqueor.”
“We have some of the best Blackberry flavors in the market and it’s what we’ve been known to do since 1998,” the company said in the ad.
“We know we’re the BEST in the industry.
We know what we are, and we are.”
The new brand has been around for nearly a decade, but its growth in recent years has been notable.
The company’s market capitalization is now $2.5 billion, and the company has more than 300 stores in the U.S., with another 35 stores planned in Asia.
The company’s parent company, The Carlyle Group, is currently in the midst of a bankruptcy process.
In an interview with The Wall Street Journal in November, CEO Scott Carver said that the company was on the verge of a turnaround, and that the brand was “on the path to a brand renaissance.”
The brand was acquired by LiqueUR, which was spun off from The Carlyl Group in 2016.
A post shared by The Carlylis Group (@carlylesg) on Sep 27, 2018 at 3:39pm PDT