Coca-Cola is changing how it makes spirits.
It is now turning to ingredients that it knows will be good for you, the brand said Thursday in its first-ever report on the craft spirit industry.
The report shows how the company is changing its way of doing business, changing its products and changing how people think about the drink.
And, of course, it shows how Coke will continue to influence consumers’ behavior.
The new report, published in the New York Times and the Wall Street Journal, comes after several years of reports about the growing number of Americans who have no idea that Coke is the beverage they drink most of the time.
And in the process, it also offers a look at the company’s strategy for the future.
Here are some key takeaways: Coca-COLA is changing