The hazel nut, as you know, is a sweet and creamy dessert.

It’s also one of the most popular candies in the world.

So why are so many brands and products making a bet on hazels?

To find out, we spoke to the makers of several of the top hazel-themed brands.

Here’s what they had to say.

Abercrombie & Fitch – hazel liqueurs, orange curacaos, orange soda, orange milk source Business Insider (UK), via BuzzFeed News (UK).

Abercu, A&F – hazels, hazel powder, orange juice source BusinessInsider (US)